Heading Tags,Title Tag,Description Tag,Alt Tags
Why it is important: These tags impact search engine optimization. If people canʼt find your site then fewer people will be able to purchase your products.
You can think of the heading tags, the description tag and the title tag as the roman numerals in an outline. They tell a search engine such as google what the most important parts of your content are. An alt tag is like a label for an image on your page so that if the image isn’t showing on the page, text describing the image can be seen instead.
How do I make sure the designer I am going to hire will implement these tags on my site?
A: Take a look at their portfolio site. You can right click and select “View Page Source”. This will pull up all of the code on their site. then you can hit “command” and “F” if you have a mac or “control” and “F” if you use windows and it will pull up the finder where you can type in each tag one at a time. Then hit enter. The finder will highlight all of those tags for you. The finder will let you know if the text you entered cannot be found.The tags can be entered as follows
- meta name=”description”
How do I know if my website has an seo problem?
A: Go to www.alexa.com, input your sites name and then hit search.You should see a global rank for your website.
Intuitive User Interface and a Well Designed Layout
Why it is important: When people canʼt find what they need quickly and easily, they leave therefore lowering your profitability.
How do I know if users are leaving my site due to a poor user interface?
A: Have your designer run A/B testing. A/B testing allows you to have several designs shown to different people and then you can gauge the response to the design by seeing which site has better stats.
How do I know if my site resonates with my target audience?
A: Once again, A/B testing could be the solution to this problem.